This sign is a demonstration of wayfinding. This past weekend I went to a music festival called BuitenWesten in Amsterdam, Netherlands and these were signs that helped all the festival goers find their way around.
It had arrows directing to all the different stages, toilets and food joints. Everything you need to know at the festival. Perhaps they were in Dutch, but they still were very useful! The font is hand written, with no serifs. The way they are on wooden arrows hand-painted on gives it a very camp-like aesthetic.
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