While in Amsterdam, I came across the first ever coffeeshop in the city, and some really great signage. It reminded me a lot of the signage in Dalston, with the use of neon lighting to create the font.
The font is all capitals, which works with the short words and grabbing your attention. The lack of serifs also works with the signage because it makes the words easier to read. The huge logo in the middle of the words allows the people passing by to know what they are looking at and it makes it very easy to recognize and see from far away.
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