Signage

One of the most amazing restaurants in all of London is hidden on a tiny side street off of New Bond Street. The whole restaurant was built as individual art installations in each room. The rooms are absolutley fascinating between the all pink old-fashioned tea room to the egg shaped bathrooms. Not only was the architecture and design of all the rooms crazy creative and fun, but the French cuisine was divine.

The sign for the restaurant is in a Sans Serif font. It is very simple, and I think that is the whole point. The restaurant's design was so thought-out and perfected to the T with creativity, the sign is almost a piece of irony. The word sketch is also placed in the lower right hand corner, leaving a huge block of red space. Although the word is not centered, the sign looks balanced and clean.

After you see the simplistic sign outside the ginormous doorways, you find a hop scotch game as your entrance. Brilliant. And adorable.